Make The Rules Very Clear
Instagram competitions are pretty relaxed on rules compared to some other social media sites (looking at you Facebook!). Just make sure users know exactly what they have to do to be in with a chance of winning. The easiest way of doing that is to take advantage of Instagram’s generous character count and put full details in the caption of the contest image. Spell it our clearly and you’ll get a higher number of entries. Even if you opt for a more complicated set of rules, that’s fine – just make it all clear in the post.
Use A Really Strong Image
This goes without saying, but you should create an extremely strong, striking image that will grab attention. Instagram is all about the photos so make sure yours stands out from the crowd and makes people want to take part. If you’ve got a super-cool prize, include that in your image if possible. But even if the prize is something valuable but un-photogenic – a year’s free accountancy for example – create an aspirational, eye-catching, sexy image to promote the giveaway.
Wonderfully striking competition image from @camillawithlove
Choose A Unique Hashtag
Do you want to spend days trawling through every post that mentions your business, just to track down competition entries? Thought not. Using a custom hashtag for your Instagram competitions lets you search for just that one once the contest ends, to find all the relevant entries. Make it easy on yourself. That’s not a bad hashtag actually #makeiteasyonyourself
Pick The Right Prize
Which leads us to last but decidedly not least… choose a prize users will want to win! There’s no point in having great creative, compelling copy and concise rules if no-one cares about what you’re offering. If you have a really cool product, so much the better. If not, you might want to invest a few pounds at this stage to buy one. It’s not really a prize you’re paying for so much as a whole new audience of potential customers, so it’s marketing money very well spent.
Done well, an Instagram competition is an excellent way of driving up your follower numbers, generating engagement and creating some hype around your brand. Set your objectives, choose your competition type, create an image and away you go.
What are your experiences with Instagram competitions? Have you tried one yet and if so, what worked for you?