No. 5: Instagram Editing
Now you have worked so hard to get a gorgeous shot it is time to add a little bit of magic with some Instagram editing. (If you are feeling really motivated you could pre-edit it with an editing app before this stage. There are lots of good ones – VSCO, ColorStory, Snapseed, Adobe Photoshop Express, Afterlight)
1. Choose Your Filter
Instagram filters are just like biscuits. It is all down to personal preference. Are you a Custard Cream or a Jammie Dodger kind of guy or gal? If you aren’t already committed to a filter the best method is to sample them all and see what works best for you.
The best thing to do is to explore the range of options and find one that you like the best. Did you know that 60% of brands stick to just one filter on all of their posts keeping their aesthetic consistent and helping to reinforce their brand identity.
You can also adjust the intensity of any filter by tapping it twice and then adjusting with a sliding scale.
(NB: Don’t forget to take advantage of the LUX setting. After adding your filter click on the sun icon above your photo. This will adjust the contrast and exposure of your photo helping to give it that little bit of extra ‘je ne sais quoi’. It is also super helpful for tweaking those slightly underexposed photos)
2. Adjust your Settings
Time to add those finishing touches to your post. Click on the edit button at the bottom right to go to your settings.
There are lots of wonderful things that you can do in here to improve your Instagram photos. If your pic is looking a little bit wonky then you can set it straight with the adjust button, you can add a touch of fade for that vintage feel, add a little more saturation for that extra pop of colour, add a vignette for that retro feel plus lots more. We would advise caution at this stage, always wise to keep in mind that ‘less is more’. You don’t want your Instagram posts to stand out for the wrong reasons!
Use filters on your Instagram photos to reinforce your brand identity