Get Found Naturally By Google
Search engine ranking is critical for any online business - if Google can't find your website then neither can your potential customers.
Search engine optimisation (SEO) is the primary cornerstone of enabling customers to find you in search results. Without a fully search-optimised website, you have little chance of appearing in Google’s search results pages (SERPs). Technical, or ‘on-page’, optimisation is the first step, making sure all the structural elements of an optimised website are in place. That includes meta descriptions, page headers, focus keywords, canonical URLs, image ALT tags, headers and sub-headers containing keywords and many other factors.