SEO | Search Engine Optimisation Services

Getting your site found by search engines

Get Found Naturally By Google

Search engine ranking is critical for any online business - if Google can't find your website then neither can your potential customers.

Search engine optimisation (SEO) is the primary cornerstone of enabling customers to find you in search results. Without a fully search-optimised website, you have little chance of appearing in Google’s search results pages (SERPs). Technical, or ‘on-page’, optimisation is the first step, making sure all the structural elements of an optimised website are in place. That includes meta descriptions, page headers, focus keywords, canonical URLs, image ALT tags, headers and sub-headers containing keywords and many other factors.

Our SEO Services

Our SEO services encompass all on-page aspects of search engine optimisation, as well as off-pages tactics such as link building.

  • Website SEO Audit

    Our website SEO audit evaluates all the on-page factors which Google uses to rank your site. We’ll assess your current position and report back with practical recommendations on what needs to be done to improve your standing. We can implement these recommendations for you, or pass them to your web agency.

  • Keyword Research

    Keyword research is at the heart of SEO. Knowing the words and phrases you want to rank for when users type them into a search engine will inform your entire content creation strategy. It’s also important for the structure of your site.

  • On-page SEO services

    If your website is badly-structured or gives a poor user experience, Google won’t include it in search results. Our expertise in technical SEO means we can evaluate all the most important factors to ensure everything works as it should and advise on improvements.

  • Mobile Optimisation

    A website that works well on mobile isn’t just a practical consideration, it’s a key factor in getting ranked by search engines. A bad mobile user experience will see you struggling to appear in search results. We test the end-to-end mobile experience in line with Google’s guidelines for the perfect mobile website.

  • Competitor Benchmarking

    We look at how your competitors are performing in SEO and evaluate their strategy to see if it could help you. This is particularly valuable in defining effective keywords and developing link-building strategies for niche businesses.

  • Off-Page SEO Services

    Doing SEO well is time-consuming. Your site will be judged and ranked on the quality of links coming back to it from other sites. We undertake link-building programmes to ensure you have high-quality links from respected sites, to generate more SEO juice.

Becoming Mobile-Friendly For SEO

What does Google want to see when it crawls your mobile website to decide where to rank you?

Just as importantly as being technically optimised, your website needs to be fully mobile-optimised. Mobile-friendliness became Google’s primary factor in evaluating where a website should appear in the search results a few years ago. Even with the best-looking, best-optimised website in the world, if the mobile user experience is horrible you’ll still have a hard time climbing to the hallowed page one of Google.

  • Responsive Design

    A site that’s designed from the ground-up to work well on mobile devices is a must. Images, text, buttons and forms all need to adapt seamlessly to smaller screen sizes. Mobile users should have the same user experience as on a desktop or laptop.

  • Technical Mobile SEO

    There are specific considerations for mobile SEO, such as avoiding popups which may cover important content on a smaller screen. Google watches for common mistakes and will demote your site in the search rankings if it finds them.

  • Optimise For Different Screens

    All mobile screen sizes are not the same, so optimising for just one size may leave some users out in the cold. We test across a range of screen sizes and device types to make sure the maximum number of mobile visitors see all your content.

  • Page Load Speed

    How quickly your site loads is a big factor in mobile SEO. Google recommends under a second, so we test speeds throughout the site and provide recommendations on how to speed up page load times for mobile users.

Start optimising today

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