We adopt a highly strategic approach to all social media management projects. Alongside the content schedule we develop a tone of voice which matches your brand’s personality and will appeal to your customers.
Testing is a key factor in social media success. We test how posts perform at different times of day and on different days of the week, along with many other factors such as longer vs. shorter posts, use of still images and video, infographics, blog content and so on… Amongst the standard variables we test are:
Does your audience respond most in the morning or are they night owls? How about at the weekends?
Do you get more clickthroughs from men or women and is your best audience younger or older?
Do your customers like to be constantly updated or are they happier to hear from you once in a while?
Some customers want an authoritative expert brand personality, while others prefer someone they feel they can talk to.
Then we report back on results, including follower growth, engagement levels, most effective posting times and much more. This allows us to make informed decisions and offer you sound advice on how to maximise your social media channels.
Of course, social media advertising allows us to get far more clever and detailed than that. So we create test plans to try out all the different factors to make sure you’re getting the absolute best value from your marketing budget.