Social Media Marketing

Create conversations that create customers

Finding The Right Followers

Social Media marketing isn't just about finding followers, it's about finding the right followers. The ones who are most likely to turn into customers.

All social media marketing isn’t the same. There’s organic social where you create posts, tweets and updates for followers to like and share. Then there’s paid social where you run ads on social media to attract new customers. Rocket Science can help you with both – social media is in our DNA and we’ve gained more followers for clients than we can count.

Social Media Marketing

Organic Social Media

At the heart of organic social media marketing is a deep understanding of your customers and their needs. You can’t talk to people engagingly unless you really ‘get’ them. We take the time to understand what your current customers look like and, more importantly, what your perfect customers look like. Then we set about finding out where they hang out online and what makes them tick, so we can create content they’ll want to take notice of and share.

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Social Media Marketing

Paid Social Media

With constant changes to the algorithms used by social media platforms it’s becoming increasingly difficult to reach customers organically. That’s why paid social is such an effective way of finding new customers. Whether it’s Facebook ads, promoted tweets or Instagram ads we have stacks of experience in pinpointing highly-targeted audiences across social platforms. Once you’ve gained relevant followers through paid social, you have a captive audience to talk to and turn into customers.

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Organic Social Media

We can manage your day-to-day social media posts across as many platforms as you need - Facebook, Instagram, LinkedIn, Twitter... Ensuring that you grow your followers and get engagement in the form of likes, comments, shares and clicks to your website.

The secret to good social media management is building strong relationships with your audience. After all, that’s what social media was created for. Building those relationships means developing trust, understanding and showing that you know what you’re talking about. By understanding your business and your target audience, we help you develop content that does just that.

Then we get that content in front of the right people. We build a schedule of social media content then post it to your channels and monitor its effectiveness. A schedule is vital for social media management, as it ensures regular posting of consistent content and allows you to develop content themes throughout the year. It also lets you separate out campaign-specific posts from regular, ‘business-as-usual’ posts.

  • Managing Social Media

    We’ll post, tweet & pin on your behalf – either with content you provide or content we create for you.

  • Growing Followers & Fans

    We research your fan base and find more like them – then we hunt out brand new audiences you haven’t approached yet.

  • Creating Engaging Content

    Our team will produce fresh, fun, informative social media content matched to your brand’s tone of voice and character.

  • Content Plans & Calendars

    We plan all social media activity into content calendars and monitor what works best and when, so we can optimise.

  • Converting Social to Sales

    We take people on a social journey with your brand, with the ultimate goal being to turn them into a satisfied customer.

  • Measuring & Reporting

    We don’t rely on gut feeling. Everything is tested, measured and evaluated. Then we do more of what works and less of what doesn’t.

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Paid Social Media

Almost all social media platforms these days are becoming pay-to-play, so you need to be using paid social advertising to reach customers.

Rocket Science can help you get the best results from your investment in paid ads. Whether you want traffic to your website, product sales or new followers, we can help you identify and target your perfect audience.

Paid social media advertising allows you to target customers using highly detailed segmentation, for the best conversion rates and lowest cost. With all the major networks offering paid ads, you have an unprecedented opportunity to reach more customers than ever before. Many social media platforms also offer remarketing options, so you can be sure you won’t miss out on customers even if they don’t convert first time.

We work with both B2C and B2B clients across all the major social media platforms. Below are a few of the most common, but if you want to work with one that isn’t listed please get in touch and find out how we can help.

Social media marketing - Facebook

Facebook Advertising

Social media marketing - Instagram

Instagram Advertising

Social media marketing - LinkedIn

LinkedIn Advertising

Test, Learn & Adapt

Social media advertising provides excellent real-time insight into what works and what doesn't, allowing you to adapt campaigns on-the-fly.

We adopt a highly strategic approach to all social media management projects. Alongside the content schedule we develop a tone of voice which matches your brand’s personality and will appeal to your customers.

Testing is a key factor in social media success. We test how posts perform at different times of day and on different days of the week, along with many other factors such as longer vs. shorter posts, use of still images and video, infographics, blog content and so on… Amongst the standard variables we test are:

Day/Time

Does your audience respond most in the morning or are they night owls? How about at the weekends?

Demographics

Do you get more clickthroughs from men or women and is your best audience younger or older?

Frequency

Do your customers like to be constantly updated or are they happier to hear from you once in a while?

Tone of Voice

Some customers want an authoritative expert brand personality, while others prefer someone they feel they can talk to.

Then we report back on results, including follower growth, engagement levels, most effective posting times and much more. This allows us to make informed decisions and offer you sound advice on how to maximise your social media channels.

Of course, social media advertising allows us to get far more clever and detailed than that. So we create test plans to try out all the different factors to make sure you’re getting the absolute best value from your marketing budget.

Let’s start socialising

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rocketsciencedigitalSocial Media Marketing