2. Getting the Balance Right
Twitter, on the other hand, isn’t such a great place for lead generation. What it IS good for is brand awareness, due to the huge number of users your content can be seen by in a short space of time. Twitter is great for reach.
Be warned… Twitter is a serious time commitment. You can build a large audience relatively quickly but they’re insatiable for content. The sheer volume of content means your tweets will disappear quickly, so you need to ensure a steady stream of content, timed to hit when your core audience is most active. Snooze and you lose.
Get it right, however, and the amplification effect can be massive. A few valuable shares from key followers can boost your impressions through the roof. And with Twitter, impressions lead directly to engagement.
Twitter users tend to follow accounts quite easily so with just a little liking and commenting you can find yourself with a sizeable following. They’re not so easy-going with their engagement though. With so much content to choose from on Twitter, your tweets need to hit the mark every time or your followers will scroll on by without a single click.